Ryan Pang

Product Marketing, Experiential Branding & Recruiting Technology Storytelling

Overview

My role focused on creating cohesive marketing experiences that translated complex recruiting and hiring technology into approachable, visually engaging narratives across digital and physical touchpoints.

Working closely with marketing leadership, stakeholders, and executive teams, I helped support product launches, recruiting initiatives, sales enablement efforts, and brand evolution projects through integrated campaign systems and customer-facing marketing assets.

Responsibilities

• Product launch campaigns

• GTM marketing initiatives

• Landing pages & launch storytelling

• Talent Summit presentations

• Ebook & gated content systems

• One-pagers & sales collateral

• Case studies & customer stories

• LinkedIn campaigns & paid social

• Email marketing assets

• Billboard & outdoor advertising

• Event booth & environmental design

• Swag & promotional merchandise

• Vendor collaboration & production

• Brand evolution initiatives

Talent Summit & Executive Storytelling

I also partnered closely with leadership teams to design large-scale presentation systems and executive-facing communications, including Gem’s Talent Summit presentation.

This involved collaborating with stakeholders across the organization to create presentation frameworks that effectively communicated company initiatives, product vision, and strategic priorities to both internal and external audiences. The work required balancing information-heavy content with strong narrative structure, visual clarity, and executive-level polish.

Experiential & Environmental Design

Beyond digital marketing initiatives, I helped extend Gem’s brand into physical experiences through event and environmental design projects.

This included designing:

• trade show booths

• pull-up banners

• branded backdrops

• podium graphics

• event collateral

• recruiting event materials

• promotional merchandise

Working closely with vendors and production partners, I helped create cohesive event experiences that translated Gem’s evolving visual identity across real-world environments while maintaining consistency with the company’s broader marketing ecosystem.

Brand Evolution & Marketing Systems

As Gem continued to grow, I contributed to broader brand evolution efforts aimed at creating greater consistency across marketing channels and customer-facing touchpoints.

The work emphasized:

• scalable campaign systems

• visual consistency across channels

• modular marketing frameworks

• clear information hierarchy

• integrated storytelling across digital and physical experiences

These systems helped create a more unified foundation for future campaigns while allowing marketing initiatives to scale more efficiently across teams and channels.

Outcome

The final work contributed to Gem’s broader marketing, recruiting, and product adoption initiatives by creating a more cohesive brand experience across launch campaigns, sales enablement materials, demand generation efforts, and experiential activations.

By developing integrated campaign systems across digital, social, event, and customer-facing touchpoints, the work helped strengthen Gem’s evolving brand presence while supporting recruiting-focused storytelling and broader GTM efforts throughout the organization.