Dust

SAN FRANCISCO

BRand / MARKETING DESIGNER

 
 

Integrated Marketing Design & AI-Focused GTM Storytelling

 
 
 

Overview

My role focused on translating complex AI and product-focused concepts into approachable and visually engaging marketing experiences across ebooks, webinars, social campaigns, launch assets, blog systems, and inbound marketing initiatives.

Working closely with marketing, content, and brand leadership, I helped establish scalable creative systems that balanced Dust’s clean and premium AI-forward visual identity with performance-driven marketing needs.

Responsibilities

  • Ebook & gated content systems

  • GTM marketing campaigns

  • Webinar & event visuals

  • LinkedIn carousel systems

  • Blog & editorial graphics

  • Paid social campaigns

  • Email marketing assets

  • Product launch storytelling

  • Brand-aligned marketing systems

  • Cross-functional collaboration

  • Modular campaign design systems

 
 

Editorial & Gated Content Systems

One of the primary focuses of the work involved designing Dust’s growing library of long-form marketing content including ebooks, white papers, and gated content initiatives supporting inbound marketing and GTM campaigns.

The challenge was creating content systems that felt visually elevated and editorial while still remaining digestible for both technical and business-focused audiences. Through modular layouts, strong typography systems, simplified information hierarchy, and motion-inspired compositions, the work helped establish a more scalable and cohesive direction for Dust’s evolving marketing presence.

These systems were later extended across multiple campaigns and content initiatives, allowing the marketing team to scale content production more efficiently while maintaining consistency across touchpoints.

As Dust continued expanding its marketing initiatives, these systems became foundational across recurring content releases and broader GTM efforts, helping create a more unified and scalable approach to editorial storytelling across the company’s growing AI-focused audience.

GTM Campaigns & Product Storytelling

Beyond long-form content, I also worked across broader GTM initiatives supporting product launches, webinar campaigns, social storytelling, and marketing activations.

This included designing:

  • LinkedIn carousels

  • webinar promotional systems

  • blog graphics

  • paid social assets

  • email campaigns

  • launch visuals

  • integrated campaign touchpoints

A large focus of the work involved maintaining consistency across fast-moving marketing initiatives while helping communicate highly technical AI-related concepts through more approachable visual storytelling systems.

Many of these assets were designed to work cohesively across multiple touchpoints simultaneously — from webinar registration flows and LinkedIn campaigns to launch announcements, email systems, and blog storytelling assets.

These systems also helped streamline recurring content production across the marketing team, allowing campaigns and content initiatives to scale more efficiently without sacrificing visual consistency.

Visual Systems & Marketing Consistency

As Dust continued to grow its marketing presence, I collaborated closely with brand leadership to help extend and apply evolving visual systems across multiple customer-facing channels.

The work emphasized:

  • clean visual hierarchy

  • editorial-inspired layouts

  • modular scalability

  • restrained typography systems

  • cohesive campaign storytelling

The goal was building a flexible and cohesive marketing system that could support a growing range of campaigns, product narratives, and content initiatives while maintaining visual consistency across channels.

These systems also helped streamline recurring content production across the marketing team, allowing campaigns and content initiatives to scale more efficiently without sacrificing visual consistency.

Outcome

The final work contributed to Dust’s broader GTM and inbound marketing initiatives while helping establish a more cohesive and scalable visual direction across the company’s marketing ecosystem.

By developing editorial-driven content systems and integrated marketing assets across ebooks, launch campaigns, webinars, and social storytelling initiatives, the work helped create a more elevated and approachable AI-focused brand experience across multiple customer-facing touchpoints.

Several campaign initiatives and branded marketing assets were later featured publicly across Dust’s social and marketing channels, helping reinforce the company’s growing visual presence within the AI and startup space.