Premise Data

SAN FRANCISCO

VISUAL DESIGNER

 
 

Integrated Brand, Marketing & 360° Campaign Design

Leading integrated campaigns, brand evolution initiatives, and launch storytelling across digital
and experiential touchpoints.

 
 
 

PReMISE Wallet

One of the largest initiatives I led at Premise was the company’s Crypto Wallet launch — a fully integrated 360° campaign spanning digital marketing, product storytelling, experiential assets,
and launch communications.

I led the creative direction and execution of the launch campaign across nearly every customer-facing touchpoint, spanning digital marketing, experiential design, launch storytelling, and branded environments.

The campaign included:

  • landing page design

  • splash pages and teaser experiences

  • launch marketing assets

  • email campaigns

  • swag and promotional merchandise

  • printed collateral

  • presentation systems

  • product storytelling visuals

  • motion collaboration with external vendors

  • launch hype and announcement assets

A major focus of the work involved creating a campaign that felt visually elevated, immersive, and innovative while still remaining accessible to broader audiences and aligned with Premise’s evolving brand identity.

The final campaign was later presented at a company-wide summit attended by roughly 75 employees and stakeholders flying in from across the United States and Europe, where I presented the creative direction and campaign rollout to the broader organization.

 
 
 
 
 
 
 
 
 
 
 

Brand Evolution, Campaign Systems & 360° Product Marketing Design

Premise is a global technology company focused on delivering real-time market intelligence and data collection at scale. As part of the visual design team, I contributed to the company’s evolving brand ecosystem through integrated marketing campaigns, digital storytelling, product launches, and large-scale creative initiatives spanning both digital and physical experiences.

Overview

At Premise, I worked across brand evolution, integrated marketing campaigns, product launches, and experiential storytelling initiatives spanning both digital and physical touchpoints.

My role evolved into a hybrid position across brand design, marketing design, creative direction, and campaign systems — collaborating closely with leadership, marketers, vendors, and cross-functional teams to help modernize and scale the company’s visual identity.

Responsibilities

  • 360° campaign leadership

  • Brand & visual identity evolution

  • Art direction & campaign systems

  • Product launch storytelling

  • Landing pages & splash pages

  • GTM marketing assets

  • Ebook & sales collateral design

  • Social media campaigns

  • Presentation & keynote design

  • Swag & promotional merchandise

  • Event & summit collateral

  • Photography & video shoot coordination

  • Vendor & motion collaboration

  • Executive-facing creative presentations

 
 

Brand Evolution & Rebrand Initiatives

One of my earliest focuses at Premise involved supporting the company’s evolving rebrand initiatives in collaboration with an external creative vendor.

I worked closely with stakeholders and third-party teams to help refine and implement the updated visual direction across the company’s digital presence — reviewing website experiences page-by-page, animation-by-animation, including hero videos, looping motion systems, and branded storytelling assets.

As the brand evolved, I helped extend the refreshed visual identity across multiple marketing channels and customer touchpoints including:

  • ebooks

  • social campaigns

  • presentation systems

  • digital marketing assets

  • LinkedIn, Instagram, and TikTok content

  • branded templates and collateral

The goal was creating a more cohesive and elevated visual ecosystem that felt modern, scalable, and aligned with Premise’s growing product and marketing presence.

 
 
 
 

Outcome

The final work contributed to a more cohesive and elevated brand presence across Premise’s marketing ecosystem, helping modernize how the company communicated product innovation, storytelling, and visual identity across both internal and external channels.

By leading integrated campaign initiatives, supporting large-scale brand evolution efforts, and developing scalable marketing systems across digital, social, experiential, and launch touchpoints, the work helped strengthen Premise’s evolving brand presence while making complex data-driven narratives feel more accessible, engaging, and visually impactful.