NIKE

BEAVERTON, OR

DIGITAL DESIGNER

 
 
 
 

World Cup Campaign Design & Digital Brand Production

As part of Nike’s digital design team, I contributed to campaign development and digital production work supporting Nike’s World Cup 2023 initiatives.

 
 

Overview

My role focused on supporting visual campaign development through creative explorations, production-ready digital assets, and collaborative creative workflows across Nike’s internal teams and external motion partners.

The work required balancing Nike’s global brand standards with fast-paced campaign iteration and large-scale digital production needs.

Responsibilities

  • Campaign moodboards & explorations

  • Digital production design

  • Web, app & email assets

  • Social campaign support

  • Motion collaboration

  • Stakeholder presentation support

  • Creative review participation

  • Brand consistency across channels

 
 
 
 

Approach

The creative process involved close collaboration with creative directors, marketers, and motion vendors to iterate on campaign visuals and refine storytelling systems across multiple digital touchpoints.

A large emphasis was placed on:

  1. visual pacing

  2. campaign cohesion

  3. production scalability

  4. consistency across platforms

  5. maintaining flexibility during rapid feedback cycles

The environment demanded both strong design fundamentals and the ability to execute efficiently within highly collaborative workflows.

 
 
 

Outcome

The work contributed to Nike’s larger World Cup campaign presence across digital marketing channels, supporting a fast-paced ecosystem of storytelling, motion, and brand expression.

By collaborating closely with creative directors, marketers, and motion partners, the final assets helped reinforce a cohesive visual experience across web, app, and social touchpoints. Elements of the campaign direction and visual explorations were later reflected across Nike’s public-facing marketing initiatives during the World Cup rollout, with related social campaign content generating significant audience engagement across Instagram and digital platforms, including tens of thousands of interactions and engagement across featured posts.